Though digital marketing tools are outsmarting their conventional counterparts, there is one area where you still have to stay rooted in the physical world – it is all about your business card.
Whether you own a local business or your business gets a global reach, a business card is what you need most to introduce yourself to your potential clients. It is a kind of identity card that carries the necessary information about your name, brand name, brand logo, contact information such as phone number, email id and physical address.
In this competitive world, the FIRST impression always matters. To your clients, a business card is what gives them the first impression of your brand. So, it must have a WOW factor. Options are unlimited and it would be tough deciding where to start. A well-known business card design company in Florida has put together the 5 most important tips that could give your card a stand-out look in order to grab eyeballs every time.
Consider Your Paper Stock Options
Choice of paper is no less important than other design elements. It gives an interesting character to your business card. For a vintage feel, choose a rich uncoated paper such as Kraft. Tinteresso Gesso features a lightly hammered surface. Choose it if you want to create a card that will feel great to touch.
Create a Template
You must have a design in your mind. However, translating the same on paper will be a tricky task to accomplish. Fortunately, templates make the task easier. If you have basic knowledge of graphic design, a catchy template will carry you through.
Even the most experienced designers use templates for the best printing services in Florida. It speeds up the process of designing and printing.
Use Both Sides of Your Business Card
The fact that your business card has two sides, could be put to good use. Interestingly, you can accommodate more information on the back of the card while offering a few essential details on the front part. Whereas it is more important to give the brand logo and contact details on the front side, exploit the back to include important industry-specific information. It is a way to convince people to take hold of your business card.
Never Ignore Font
It will be a great mistake not to think about the font. Both font type and font size are important. Font type must be aligned with your business image. If you like a new font, make sure that it looks professional and offers an easy read.
An experienced professional offering postcard printing in Florida recommends that font size should be such that your card can accommodate a lot of information but not at the expense of readability. Never choose a font size that your target readers, especially the senior citizens, struggle to read. You can check out that there are big organizations having their own software and font designing teams. Those creative fonts are highly lucid and discrete. They use those to make the outcome much more psychologically connected. You can think of various other designs and fonts according to your printing aspects.
Consider the Right Color Scheme
Take a glance at any business card and you will immediately get an idea about the brand’s features, qualities and values. Color scheme plays a role in communicating those aspects to the audiences. Consider a color or a combo of colors that best captures and conveys your brand message.
If you are selecting a good company then the result will be best. You will be getting the crisp and finest printing to uphold your message.
