If you wonder why we are talking about printed cards for a business organization, here is statics to drive the nail home – every time a brand hands out 2000 cards, its sale jumps by 2.1%.
As everything is going digital, some people find no point in passing out business cards. They fail to understand what and how much benefit a business card can bring them.
A business card is a robust and direct business marketing tool. Tapping into the potentials of this collateral, you can help your business grow without coughing out a fortune for business marketing.
Core Elements of Printed Card Design
Employ the skill and experience of a well-known business card design company in Florida. However, you should have a say in card design. As a business owner, you should also familiarize yourself with the key elements of designing business cards. It is important to note that each element channelizes your marketing ambition and effort to ascertain and retain your brand identity and make it an easy-to-recognize face amidst the cutthroat competition in the industry.
Brand Logo
A logo is the visual representation of a brand. It’s a symbol that your potential audiences relate to your business. According to a LucidPress study, brand consistency helps brands accelerate their growth and also forge a better professional relationship with other brands as well as loyal and potential clients. That is why your business card should have a face. What can be a better face than a logo?
Shape
Rectangular business cards are more common. The shape makes it easier to carry a card in a pocket and wallet. However, there is no hard and fast rule for the card to be of a particular shape. A successful spin to a conventional shape will make it easier for the audience to remember your card and brand.
Brand Color
Color plays a crucial role in influencing the consumers’ minds. It lends an appeal to any branding tool. The design aspect contributes to the growth of your brand’s recognition by 80%. Color, as an aspect of design, creates and conveys emotions while helping you communicate to your audiences more effectively.
Every color has a specific meaning. It creates and changes the visual and mood of your card. Human brain associates each color with a particular emotion. By leveraging the quality, a company offering the best printing services in Florida creates a more immersive design.
Make sure that in your overenthusiasm of playing with colors, you should avoid using the colors or creating the contrasts that make it difficult for the audiences to read the information about your brand.
Creativity
The fear of getting your printed card thrown away in the gutter is quite understandable. To prevent that from happening, you should emphasize on a stand-out and stunning creative piece of work.
No one is going to remember a commonplace business card. Give a relevant twist to your card design so that it gets etched in the memory of your prospective customers. Even some simple changes like adding borders or drawings could make your business card a truly aesthetic work of art. Designing a high concept card does not necessarily demand a heavy investment.
Font
Do you know each font can be associated with a different personality? As per the reputed postcard printing services in Florida, there are fonts that you can relate more to masculinity, femininity, love, consciousness and a variety of emotional and abstract concepts. So, choose fonts that are relevant to your business.
You will be getting the finest when you work with the best in the industry.
