The postcard is more than just a beautiful design. It also features a choice of paper and finish that can convey a lot of meaning. This is how that selection will determine the quality of your postcards. The best postcard printing Florida has to offer? Find out by continuing reading. The weight of the paper you choose impacts the durability and feel of your postcards. The weight is measured in grams per square meter (gsm) or by the pound (lb). Here are a few of the best options:
1. 14 pt (bowing at about 300 gsm): This stiff-card weight is a basic post-card measure. Thick enough to stand up to the daily busyness of mail, including its shiny imprints.
2. 16 pt (in the neighborhood of 350 gsm): Very nearly the ideal card stock for making the biggest statement with your postcards would be 16 pt. This gives the impression of richness for promotions looking like marketing activities.
3. 100 lb text weight: Lighter than cardstock, thus offering the possibility of having an even more flexible postcard. However, this might not withstand the very hard test of sending mail.
Think of how your paper choice aligns with the purpose of your postcards when it comes to weight. If you want to communicate that your brand is high quality, heavier cardstock can convey that message. It communicates quality in and of itself.
Selecting the Finish: Glossy vs. Matte
The finish of your postcards influences not only their look but also their tactile appeal. Two common finishes are glossy and matte, each serving distinct purposes.
Glossy Finish
A glossy finish exudes vibrancy and promotes color saturation. It can make images and artwork pop, making it a popular choice for showcasing products or services. Here are some benefits:
- Color Enhancement: Glossy finishes brighten colors, which is especially beneficial for photographic postcards. If you’re printing high-resolution images, a glossy finish helps maintain their clarity and vibrancy.
- Water Resistance: Glossy finishes provide some degree of water resistance. It makes them more durable against spills or moisture. This feature can be particularly useful in humid climates.
However, glossy finishes can sometimes create glare, which may hinder readability. If your postcard features a lot of text, ensure that your color choices and layout minimize potential glare. For the best postcards printing in Florida, choose high-quality materials, vibrant colors, and professional finishes to make a lasting impression.
Matte Finish
The matte finish presents a different set of advantages. It offers a more subdued look and allows for a tactile experience that many consumers find appealing. Consider these attributes of matte finishes:
- Elegant Appearance: Matte finishes lend a sophisticated touch, making them suitable for invitations, personal messages, or high-end promotional materials. They communicate a sense of professionalism that can elevate your brand.
- Writable Surface: If you plan to write personal notes on your postcards or include spaces for addresses, a matte finish provides an excellent surface for most writing instruments. This is especially significant for direct mail campaigns.
While matte finishes don’t enhance colors as much as glossy finishes, they can create a rustic and heartfelt feel. This versatility is great for small businesses wanting to convey authenticity.
Considering Coatings and Treatments
Beyond basic finishes, various coatings and treatments can further enhance your postcards. Some options include:
- UV Coating: This glossy, protective finish adds shine and increases durability. It’s ideal if your postcards will be mailed often and need added resilience against wear and tear.
- Aqueous Coating: A more environmentally friendly option, this coating offers a satin finish while maintaining print quality. It doesn’t add as much shine as UV coatings but provides some protection against smudging.
- Spot UV: This selective coating technique applies a shiny finish only to specific areas of the postcard. It allows you to create interest and depth. It can be used to emphasize logos or specific images, adding a tactile contrast to matte areas.
Choosing the Right Size
Postcards come in various sizes, and the size you choose can affect perceived quality. Standard sizes like 4” x 6” or 5” x 7” are popular choices, but larger formats like 6” x 11” can provide ample space for designs and text. When selecting a size, consider your message and how the paper weight and finish complement that decision.
- Standard Sizes: Opting for standard sizes generally results in lower printing costs and easier mailing options.
- Custom Sizes: Custom-sized postcards can be memorable, especially if a unique shape or cut highlights your design. Just be aware that they may require additional shipping considerations.
