In this age of multitudes of superfast digital marketing options, does spending on business card design really make any sense? It is a humble marketing tool that has yet not lost its power and potential. Therefore, if you ignore its importance and decide to do without it, you will end up making a grave mistake.
Why Business Cards?
Being tactile creatures, human beings always learn by interaction and touch. A perfectly designed business card is an effective reminder that your brand exists and thus, builds a strong relationship with those it is handed over to. Once a person receives your business card, the conversation starts and keeps rolling on whether or not you have met the person.
Business cards return good values on your investment. They are low-cost investments and every business entity including the start-ups can easily afford them. They are small in size and so easy to carry in a pocket or wallet.
Business Card Design
Business card design is not a static concept. With evolving technology, the design has changed a lot. According to a top-tier business card design company in Florida, modern-day design is more focused on customization. Every element of design, from font choice to font colors to themes, is decided according to what a brand is all about and which particular consumer group it targets.
In this write-up, we will cover 5 important tips that will help you create a perfect business card design.
Get the Basics Right
A business card must contain the following contact details:
⮚ Brand Name
⮚ Office Address
⮚ Phone Number
⮚ Other ways to reach you
When it comes to principles of design, you need to strike a perfect balance between the visuals and textual details. Both play an intimate role in making your business card striking and successful.
Create Visually Appealing Images
Use striking visual images to grab eyeballs and make the card memorable. If you are planning to have a double-sided business card, use side 1 for contact info and play with fun ideas on side 2. You can include a striking logo or a thought-provoking quote on side 2 to impress your clients.
Pay Attention to Type and Fonts
Design a color palette with 4 colors because printers use CMYK combinations. Just be at your funny and creative best; try different colors and types to figure out what appeals most.
Choose a small font size if your card is pretty small. But if it is too small, the typeface will be hardly readable.
A golden rule is not to choose a font size smaller than 8 pt. Don’t use a descriptive graphic font. A simple typeface does the magic.
Choose Right Materials
Irrespective of the material in use, it’s important to go with the right shape and form. Equally important is to choose the right thickness of your business card.
A special finishing touch matters a lot. It includes emboss/deboss, presses, cutouts, and many more that will create a visual impact.
Print with Bleed
Always remember to bleed. Business card design can never be perfect without bleed. For printers, 3 mm bleed is a must. Choose the same color for bleed and background to bring perfection to your card design.
Conclusion
After all, you need to have quality in such a way so that you can gain the best one for you. All you need here is the idea to make it perfect so that you can get a better perfection from every arena. There are companies that run with just names but it is better if you can do a little bit of research and then move on to any conclusions.
