In marketing, branding, and personal communication, postcards remain one of the most powerful and versatile tools. They are combined with catchy pictures for very concise promotional material, invitations, or announcements. When considering the best postcard printing in Florida, a buyer must first familiarize themselves with custom postcard sizes and finish types to get the perfect, permanent card. We will help you through various postcard sizes, their finishes, and how to select the appropriate one for your purposes.
Why Postcard Size Matters
The size of a postcard makes a difference not just in terms of sight appeal but also cost, mailing requirements, and effectiveness. The standard sizes have become popular since they are cheap and can be fitted into the automated mailing process, but going for custom sizes helps make sure your postcard gets noticed.
Common Postcard Sizes
1. Standard Sizes
4″ x 6″ (Postcard Size)
Being the most common and economical size, these cards fit perfectly in regular mailing envelopes. On the smaller side, they give an ideal setup for quick messages, coupons, or event invitations.
5″ x 7″
Slightly larger size options offer a bit more room for design and message. They serve as a somewhat common size for professional marketing campaigns and personalized invitations.
6″ x 9″
With their ample space for visuals and information, these larger postcards better serve in presentations and detailed promotions.
2. Custom Sizes
If you want your postcard to truly stand out, consider custom sizes. From a 5″ x 5″ square format to odd shapes and dimensions for branding requirements, anything goes. Such custom sizes are usually costlier to print but place a very unique edge on the cards.
Finishes and Coatings
A finish determines how durable a postcard feels and appeals to the eyes. The decision may be dependent on your design, target audience, or budget.
1. Matte Finish
- Provides a smooth, non-reflective surface.
- Does the best with reading, especially when your postcard contains fine details or tiny text, or artwork.
- Gives an elegant and relatively restrained appearance.
- Resistant to fingerprints and smudges.
2. Glossy Finish
- Bright and shiny surface to bring out the colors and images.
- Perfect for vibrant photographs and glamorous designs.
- Makes your postcards feel very fancy.
- Slightly more reflective, which can cause glare under bright lights.
3. Satin or Silk Finish
- A middle ground between matte and glossy.
- Soft sheen that adds elegance without excessive glare.
- Popular for wedding invitations, luxury brands, or high-end marketing.
4. Laminated Finishes
- Applying a clear laminate (matte or gloss) adds extra durability.
- Protects against moisture, scratches, and wear.
- Slightly thicker feel, giving a premium impression.
5. Uncoated Finish
- No coating; offers a natural, tactile feel.
- Suitable for postcards that require writing or stamping directly on the surface.
- Often used for artistic or handcrafted looks.
How to Choose the Right Postcard Size and Finish
Selecting the optimal size and finish for your postcards depends on several factors:
Purpose of the Postcard
- Marketing Campaigns: Use larger sizes like 5″ x 7″ or 6″ x 9″ with glossy or satin finishes to grab attention.
- Personal Invitations: Smaller sizes like 4″ x 6″ with matte or uncoated finishes provide an elegant, understated look.
- Event Announcements: Custom shapes or sizes can make your postcard stand out.
Target Audience
- For a high-end client, opt for finishes like silk or laminated gloss.
- For casual or artistic audiences, uncoated or matte finishes may be more appropriate.
Budget
- Standard sizes and matte finishes tend to be more cost-effective.
- Custom sizes and premium finishes like gloss or lamination increase costs but deliver a more impactful product.
Mailing Considerations
- Standard sizes are more likely to qualify for bulk mailing rates.
- Unusual sizes or shapes might require additional postage or handling.
Working with the Best Postcards Printing in Florida
When it comes to the best postcards printing in Florida, working with a reputable printer ensures your postcards are produced with high-quality materials and precise craftsmanship.
Look for a provider that offers:
- A wide range of sizes and finishes.
- Custom options for shapes, coatings, and paper stocks.
- Assistance with design and layout.
- Fast turnaround times and reliable shipping.
Choosing a professional printer can also help you optimize costs, ensure color accuracy, and meet your specific project requirements.
Final Tips
- Always request samples or proofs before bulk printing to verify your design, size, and finish.
- Consider the durability and environmental conditions your postcards will face.
- Think about the overall branding and message you want to convey through your choice of size and finish.
Whether you’re aiming for affordability with standard sizes or seeking to make a bold statement with unique shapes and premium finishes, the right choices can significantly enhance your marketing or personal communications.
