Postcard printing is an excellent and cost-effective way of conveying your business messages
and creating brand images. Printing custom postcards is an art one of its kind. To create the
most exciting postcards that summarize the relevance and essence of your business in a sublime
way is not a joke.
The process goes beyond translating collages of images on paper and sending them out to
the target recipients. Every stage of postcard making from creation to production needs to be
taken into consideration. In other words, you need to pay equal attention to the quality of the
material, the process of printing and other nitty-gritty, just like a reputed business card
design company in Florida. Equal distribution of attention among all the elements of
postcard designing makes key differences in outputs.
Before going ahead with your postcard printing, you need to have clear answers to the
following questions.
Why Postcard Printing?
Postcards are an efficient tool for direct mail marketing. It collects the recipients’ addresses,
separates them according to some crucial criteria such as age, gender and other vital
information and dispatches highly customized messages to the target audiences.
Custom postcards, unlike invitations, are not folded and slipped inside an envelope. The
feature makes it easier to send them out. The front side displays visual ads of your products
and/or services and the back part is reserved for writing the recipient’s address.
How to Use Printed Postcards outside Direct Mail?
To receive huge attention, you need to exercise your intelligence about choosing the right
places for the custom postcards. Display them at the places that receive high footfalls during
the peak hours of the day for maximum exposure to passers-by. By availing of the best printing
services in Florida, you may come up with an exciting design that will justify your branding
effort and expenditure.
Anesthetic custom postcard designed by professionals will help you quickly reach out to
your target customers and persuade them to find out what your company offers.
What If I Choose to Drop Divided Back Design Idea?
A divided back design idea is necessary when sending the postcards to your list. You can place
additional information about your brand on the part. In that case, you need to use the part in a
creative way to include the information. It will make your custom postcard more interesting
and inviting for the customers. They will love to open the card and read the content.
How to Use Colors on Custom Postcards?
You can choose from 4/0, 4/4, or 4/1. These industry terms describe the number of colors that
your CMYK printer can produce.
4/0 implies that all four colors from the CMYK palette will be used to print the front of
the postcard whereas the back part will have no print.
4/1 implies the design on the front part will use all four colors but only black will be
used to print the back part.
4/4 implies that all four colors will be used for both the front and back parts of the postcard
design.
What’s the Importance of Using Rounded Corners on Custom Postcards?
For postcard printing in Florida, rounded corners really matter a lot. It improves your
postcards’ appearance and makes them stand out. However, they don’t bring your business
additional sales and revenues. Postcards with rounded corners look catchy but if printed with
an inferior design, they add nothing to your business marketing prospects and profits. You
can certainly get the best for it. There are so many factors which are really giving you a better idea in dealing with the professionals.
