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Let’s Talk Printing!

Print-It USA is your full service printing resource where you can take care of all of your printing, marketing and mailing needs. Our team is dedicated to making your printing project a success. We pride ourselves on providing high-impact print marketing solutions for our clients, along with design services, mailing capabilities, and exceptional print quality.

Print-It USA works to provide unmatched value through our high volume and cutting-edge manufacturing operations, as well as the exceptional service that you would expect from this small, local print shop! The team at Print-It USA understands that many customers new to print marketing campaigns have questions about the process.

While Print-It USA’s skilled professionals are always available to discuss any questions you may have, here are answers to some frequently asked questions that can help familiarize you with our effective products and services:

  • What is a proof? 

A proof is a copy of your printed document used for visual inspection to ensure that the layout and colors of your document are exactly how they are intended to be. A proof is made prior to sending the document to press for final printing.

Typically, we will produce a proof that will be sent to you online in PDF format or on printed paper, which can either be viewed in our store or delivered to you in person. For multiple color jobs, we can produce a proof on our output device to show you how the different colors will appear on the final product.

  • What’s the difference between Offset Printing and Digital Printing? 

Offset printing has been around for more than a century, and for decades it was the best way to print just about everything commercial – newspapers, magazines, booklets, advertisements, brochures, postcards, and more. Offset printing works by transferring ink from a plate to a rubber sheet, which then rolls the ink onto paper, vinyl, or another surface. This is in contrast to digital printing, which does not use plates to transfer ink to paper.

In general, offset printing is regarded as being of higher quality, however, digital printing has made great strides in respect to quality, and two copies of the same design – one via offset printing and one via digital printing – may appear identical to the untrained eye. Outside of minor differences, the actual finished product associated with offset printing versus digital printing are remarkably similar. The difference is rooted more deeply in the price and budget, making it necessary to determine the value based on the size and type of the project more than anything else.

Since offset printing uses plates, every print job has to be made into a plate, and the press has to be individually set up for each individual job. This process includes an upfront set up fee, regardless of the print quantity. This fee is not associated with digital printing, as digital printing does not use plates. However, depending on whether your project will require a short run or a large run will determine what printing method is more economical for your printing needs.

  • Short Runs vs. Large Runs:

Understanding the differences here will help small businesses maximize their return on investment. For short runs, digital printing negates a setup fee, so it can be far more economical than offset printing. However, because offset presses can print so rapidly, the price per piece diminishes with quantity. So, for large runs, offset printing becomes more economical as your set up fee gets absorbed in the more affordable per piece cost, and your print job is completed faster.

  • What is variable data printing / How will it help my business? 

Variable data printing offers customized, targeted interaction with prospective customers, and serves as a powerful marketing tool for even the smallest businesses. Variable data printing can dramatically increase response rates while reducing your printing costs, due to shorter, more targeted print runs as opposed to traditional campaigns. Variable data printing provides an ideal solution for direct mail pieces, promotional flyers, event promotions, or any type of product where you want to speak directly to your customer.

Variable data printing is a faster and more economical way to print, as you only print as many as you need, depending on the size of your database. VDP prints addresses directly on the piece, speeding up the fulfillment process, with no need for address labels or hand addressing. You can use VDP for even simple products, like sending thank you cards or special offers.

  • What is the preferred industry software for the page and layout design? 

QuarkXPress, Adobe PageMaker, and Adobe InDesign have many features that make them the most efficient in both file creation and final output within a professional printing environment. In addition, Adobe Photoshop and Adobe Illustrator are useful in editing photos and creating logos. Corel Draw and Microsoft Publisher can be used, but they create some challenges and therefore are not recommended. MS Word is a word processing program and really not suitable for the printing process, especially with multi-color work.

  • Why choose Print-It USA for your printing and graphics design needs?

As a second generation, family owned and operated printing and graphic design business serving South Florida since 1987, Print-It USA strives to provide the best customer service in South Florida. We focus on making your print project a success. We promise superior quality to ensure that your business looks good, and that you will trust Print-It USA with your print projects again and again.

No job is too big or too small for Print-It USA. We welcome every type of customer and we specialize in making every type of print project unique. We offer an array of custom printing options, and use the most advanced equipment. Stop by today, or call: (954) 370 – 2200 to find out more about our products and services.

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