Flyers and brochures are both used to attract attention and to promote or persuade based on their content. Despite their common purpose, flyers and brochures have many differences. A brochure tends to be a more formal piece that is used on a long-term basis. A flyer is more casual and tends to be used for a single event at a single point in time. Also, a flyer requires fonts large enough to be read at a distance when the flyer is posted. Since brochures usually have a longer shelf life, more care, expertise, and meticulous editing typically go into their creation. Brochures have more standard features than flyers, as shown in the following lists.